Marketing Communications and Consent Policy

The Hamper Boutique Co
ABN 76 693 489 702
https://www.thehamperboutique.com.au

  1. Introduction
    1. This Marketing Communications & Consent Policy ("Policy") is issued by The Hamper Boutique Co ("we", "us", "our" or "the Company") and applies to all individuals or entities ("you", "your") who receive or interact with our marketing communications via email, SMS, social media, or other digital platforms.
    2. This Policy outlines how we obtain and manage your consent for direct marketing purposes and the procedures for opting in and out of promotional contact. It is aligned with the Spam Act 2003 (Cth), the Privacy Act 1988 (Cth), and other relevant Australian privacy laws.
  2. Marketing Communications
    1. We may send you promotional or marketing communications to inform you about:
      1. New product releases and hamper collections;
      2. Special offers, sales, and limited-time promotions;
      3. News, updates, or curated content from The Hamper Boutique Co;
      4. Invitations to participate in surveys, competitions, or giveaways;
      5. Customer engagement campaigns and loyalty rewards.
    2. These communications are sent via email, SMS, and/or online advertising, and are subject to your express or inferred consent, as outlined below.
  3. Consent to Receive Marketing
    1. We will only send direct marketing communications where:
      1. You have provided express consent, such as subscribing to our newsletter, opting in at checkout, or completing a sign-up form;
      2. There is an existing relationship between you and us where inferred consent may apply under the Spam Act 2003 (Cth), and where it is reasonable to expect contact.
    2. All marketing communications will clearly identify The Hamper Boutique Co as the sender and provide a functional unsubscribe option.
  4. Opting Out of Marketing Communications
    1. You may withdraw your consent or opt out of receiving marketing communications at any time by:
      1. Clicking the "unsubscribe" link in our marketing emails;
      2. Replying to SMS messages with the word STOP;
      3. Contacting us directly at info@thehamperboutique.com.au.
    2. We will process opt-out requests within five (5) business days of receipt.
    3. Opting out of marketing communications will not affect transactional messages or service notifications relating to your purchases or account.
  5. Transactional and Service Communications (Non-Optional)
    1. By making a purchase, creating an account, or submitting an enquiry, you acknowledge that we may send you transactional or service-related communications, including:
      1. Order confirmations and receipts;
      2. Shipping updates and delivery notifications;
      3. Payment or invoice details;
      4. Customer service responses and issue updates;
      5. Policy or system change notifications relevant to your order or account.
    2. These communications are not promotional in nature and are considered essential to fulfilling our contractual obligations. They are therefore not subject to opt-out.
  6. Third-Party Platforms and Data Sharing
    1. We may use third-party service providers to deliver marketing communications, such as email or SMS platforms (e.g. Shopify Email, Mailchimp, Klaviyo). These providers act under our direction and are required to comply with Australian privacy standards.
    2. We do not sell or rent your personal information to third parties for their independent marketing purposes.
  7. Accuracy and Updating Preferences
    1. It is your responsibility to ensure your contact details and communication preferences are up to date. You may review or amend your preferences by contacting us at info@thehamperboutique.com.au.
    2. If you believe you have received communications in error, please notify us immediately and we will investigate the matter.
  8. Breach and Enforcement
    1. We take compliance with marketing and privacy laws seriously. Misuse of your contact details or unauthorised marketing activity will result in disciplinary action internally and may be reported to regulators. All staff and contractors are trained in obligations under the Spam Act 2003 (Cth).
  9. Changes to This Policy
    1. We reserve the right to modify or update this Policy at any time. Changes will take effect upon posting to our website. Continued receipt of marketing communications following such changes constitutes acceptance of the revised Policy.
  10. Governing Law
    1. This Policy is governed by the laws of the State of Victoria, Australia. Any disputes arising from this Policy will be resolved in accordance with the exclusive jurisdiction of the courts of Victoria.
  11. Contact Us
    1. If you have any questions about this Policy or your marketing preferences, please contact us at info@thehamperboutique.com.au