The Privacy Act 1988 (Cth) currently defines "personal information" as meaning information or an opinion about an identified individual or an individual who is reasonably identifiable:
whether the information or opinion is true or not; and
whether the information or opinion is recorded in a material form or not.
If the information does not disclose your identity or enable your identity to be ascertained, it will, in most cases, not be classified as "personal information" and will not be subject to this privacy policy.
Purposes for Data ProcessingWe process your personal data for the following purposes:
Service Delivery and Customer Support: We use your personal data to provide the services and products you request, ensuring smooth transactions and sending you relevant information, such as purchase confirmations and invoices. Additionally, we utilise your data to offer customer support, responding to your inquiries, comments, and feedback to maintain a high level of service.
Personalisation and Improvement: Your data helps us personalise your experience on our site by presenting content that matches your interests and preferences. We also analyse how our services are used to improve their functionality, develop new services, and enhance the overall user experience. This includes understanding trends and user preferences to ensure our offerings meet your needs effectively.
What information do we collect?
Personal Identification Information (PII)
Name: Used for identifying you and addressing you in communications.
Email Address: Utilized for account verification, order confirmations, and promotional communications.
Phone Number: Used for customer support, delivery updates, and order verification.
Mailing/Billing Address: Required for shipping physical goods and processing payments.
Account Information
Username and Password: Used for secure access to your account and authentication purposes.
Account Preferences: Including language settings, currency preferences, and saved addresses to enhance your shopping experience.
Payment Information
Credit/Debit Card Details: Processed through secure, third-party payment gateways to complete transactions.
Transaction History: Records of purchases, refunds, and transactions for reference and support.
Order Information
Order Details: Information about the products you purchase, including quantity, size, and preferences.
Delivery Information: Details necessary to ensure your orders are delivered to the correct address.
Technical and Usage Information
IP Address: Collected to understand geographic reach and enhance security.
Browser Type and Version: Used to ensure compatibility with our website.
Device Information: This includes type, operating system, and mobile network information to optimise the user experience.
Usage Data: Pages visited, time spent on the site, and navigation paths to improve website functionality and user experience.
Cookies and Tracking Technologies
Cookies: Small files stored on your device to remember your preferences, login details, and browsing history.
Web Beacons: Used to understand email engagement and the effectiveness of our communications.
Analytics Data: Collected via third-party services like Google Analytics to understand user behaviour and improve our services.
